How to Get Buy-In for your GTM Strategy from C-Level | Spark 105
Update: 2024-01-05
Description
In this short episode of Spark, Dan talks about demand generation being misrepresented by marketers at the executive level. The C-Level usually have different concepts, different frames of thinking in their minds and getting buy in is not just a matter of using the right words and to help them intellectually understand. Dan brings an analogy from investing: GTM should be diversified, just like a portfolio. A company is better using lead generation, outbound and cold outbound, to reach short and long term goals.
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